The backlink is the exact page on which you will plan to publish the widget. Such information is needed in order for the user browsers to link the various page elements properly.
So, for example, if your event web site is www.thegreatest3x3eventever.com and you wish to put the widget on the page to www.thegreatest3x3eventever.com/2017/TheFinal.html ,then that address should be the Backlink URL.
You cannot use any fiba3x3.com web address – including play.fiba3x3.com – as the Backlink because the widgets are served from that address.
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